Name
A Survey of Surveys: Tips and Traps for Trademark Survey Evidence
Description

The stakes are rising in trademark litigation, and the Internet has changed both the marketplace and means for conducting surveys. At this panel, you will learn the most current developments on surveys used for likelihood of confusion, dilution, fame, and secondary meaning. The panel will discuss key attributes of each survey, and tips for preparing and using a persuasive, defensible survey. The panel will also discuss how to avoid common or uncommon pitfalls that may devastate a survey.

USC Gould School of Law Intellectual Property Institute - https://cle.usc.edu/ip2020/

Track
Trademark Track
Date & Time
Wednesday, September 23, 2020, 11:50 AM - 12:50 PM