Matt Ezell - Ezell Group LLC
Hon. S. James Otero (Ret.) - JAMS
Jedediah Wakefield - Fenwick & West LLP
Mr. Raffi Zerounian - Hanson Bridgett LLP
The stakes are rising in trademark litigation, and the Internet has changed both the marketplace and means for conducting surveys. At this panel, you will learn the most current developments on surveys used for likelihood of confusion, dilution, fame, and secondary meaning. The panel will discuss key attributes of each survey, and tips for preparing and using a persuasive, defensible survey. The panel will also discuss how to avoid common or uncommon pitfalls that may devastate a survey.
USC Gould School of Law Intellectual Property Institute - https://cle.usc.edu/ip2020/