Just as without warning, we moved the entirety of our work, school and buying on-line, so too we moved online for most of our entertainment during the pandemic. Using the Center’s own research during the lock down, Jeffrey Cole will share how media use shifted as movie theaters were closed and traditional television and streaming filled our days. How well did the established players (Netflix, Hulu, cable and broadcast) and the new players (Apple TV+, Disney +, Quibi, HBOMax and Peacock) fare in this new media world? Will P-VOD (Premiere-Video on Demand) continue as a viable distribution channel for original motion pictures and if so, what kinds of films, at what cost to make and cost to the consumer ($20 or more)? Can a motion picture make $1 billion or more without movie theaters? Has the relationship between theaters and studios been forever changed?